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Revive the look of salon-fresh blonde color by neutralizing brassy yellow tones for an illuminated, beautiful blonde result. Sulfate cleanser-free formula, gently cleanses without stripping hair.

FREE FROM: Sulfated Cleansers. Silicone, Parabens, Mineral Oil, Petrolatum, Formaldehyde, Animal Ingredients and Synthetic Fragrance

Blonde Revival™ Purple Toning Shampoo (200ml)

$54.00Price

Buy Any 2 Get 15% OFF

Quantity
  • Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

    • Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
    • Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
    • Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
    • 97% naturally derived*
    • Ideal for blonde, grey or naturally silver hair
    • Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

    FREE FROM:
    Sulfated Cleansers
    Silicones
    Parabens
    Mineral Oil
    Petrolatum
    Synthetic Fragrance

    Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood

    *From plants, non-petroleum minerals or water.
    **When compared to Aveda Blue Malva.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

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